06

CLIENT:
Mizuno

PROJECT:
Examining UK population gait, foot size and footwear choice.

Progressive Sports Technologies Ltd organised a week long test session including 120 participants for Mizuno footwear developers in Japan to understand UK footwear choice.

NEWSLETTER STORY 1:

Mizuno and Progressive examine running shoe choice in UK population

Progressive Sports Technologies Ltd organised a week long test session involving 120 participants including novice and elite runners. The participant's feet were 3D scanned, their gait analysed using video and through questionnaires. The participants then tried on 9 different shoes from a broad range of manufacturers and rated the fit according to each part of the shoe. Participants involved received free T-shirts and a chance to win a free pair of Mizuno shoes.